Product innovation, de-risked, faster and with more fun

Stop wasting time creating products nobody wants: Do product innovation and development the right way.

We help people help others create products customers love. In our trainings, product sprints and coaching product people and their teams learn to do what we do: discovering customer problems that matter, strategizing, designing and testing solutions rapidly to create sustainable value for their customers, business, and our planet.

Our goal is to establish a strong product role, with an innovative, customer centric mindset and an entrepreneurial leadership culture to create longterm value within organisations.

Join the learning space

The Product Dojo is the “place of the way” to grow product capabilities. Level-up skills in product discovery, strategy, design. Learn how to test early stage ideas and practice product super powers to make an impact when solving relevant problems of customers - by working hands-on with a real challenge with peers and support by product coaches.

Learn about #PoDojo trainings →

 

Run a Product Innovation Sprint

The Product Innovation Sprint is a 4 week process to kick-start your product innovation loop and explore new products to grow your business model and .
During the Product Innovation Sprint you discover customer needs, strategize and design bold new value propositions and test ideas to reduce product innovation risk so that you accelerate product innovation and learn a new way of working.

Discover the Product Innovation Sprint →

 

Get a Product Coach

From regular 1:1 solution focused reflection sessions dealing with the day to day challenges you have in your product role to being your hidden superpower when facilitating your first Design Sprint or empowering your whole team with a workshop our Product Coaches bring the right tools and mindset to help you make the next step working in the complex role of product.

Discover Product Coaching →

Join our AI Product Insights Newsletter

Stay ahead in product discovery with monthly tips, insights, and tools for leveraging AI in product management, UX, and research. Learn how to amplify customer understanding, frame problems, and run AI-driven innovation sprints. Get practical advice on AI tools we use, real-world case studies, and opportunities to upskill. Plus, be the first to hear about exclusive events and workshops. Sign up now to supercharge your AI journey!

Meet our peers in product

Some of our clients who have
put their trust in us

optima
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as
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here
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olx
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wwf
mysugrr
wooga
sn